In 2010, Walid Fehme, owner and lead hair designer of Waleed’s, decided he would again participate in the Chicago Midwest Beauty Show – more specifically The STARS Makeover Competition. The STARS Makeover Competition is a makeover contest in which each contestant chooses a model – then takes a before and after shot of the makeover. Soon after returning to Evansville, Walid recieved a notice that he had won the competition beating out 4 other competitors. Since then, Walid has been covered in two nationally acclaimed publications – Sophisticates’s Hairstyle Guide and Modern Salon.